Keep it Real with Authorship

by Joel Klettke
Google Authorship was a shake-up for the online community. Suddenly, authors and their content could be tied together, and people could be recognized as authoritative entities on subject matter. But in all the excitement, focus has been put in the wrong place. In this piece, I look at why chasing the metrics surrounding the debated idea of author rank isn’t worth your time.Read the full article