The Edward Snowden guide to modern marketing

by Lucia Moses
Whether you view him as a hero or a traitor, it’s hard to deny that Edward Snowden is a marketing genius. Since the former National Security Agency leaker burst into the spotlight, he’s become something of a folk hero. The documents he stole became breaking news for The Washington Post and Guardian, which won the prestigious Pulitzer Prize and Polk Award for their coverage.Read the full article