Twitter Partners with Omnicom for Mobile Ads

Word broke late last week that Twitter and Omincom have reached an agreement for cooperation on mobile advertising valued at $230M over the next two years. The agreement pairs Accuen, Omnicom’s programmatic ad buying unit, with MoPub, Twitter’s add exchange. Terms include locking ad rates and inventory for Omnicom agency customers, as well as giving them a preview and first ri ...Read the full article