Why the Best Digital Marketing Consultants have “Been There, Done That”

by Marcus Sheridan
There is an old phrase that goes something like this: “If you can’t do it, teach it.” And although I’m sure this may apply at times to the digital marketing space, I’m happy to discuss today a trend I’m seeing more and more of that will bode well for many businesses going forward. A New Breed of Marketing Consultants My friend Mark Schaefer recently came out with an excepti ...Read the full article

The Honest Economy: Marcus Sheridan at TEDxRockCreekPark

How Transparency Can Change the Economy and Inspire a New World In this moving talk, Marcus Sheridan shows how massive companies like McDonalds and CarMax are destroying negative stigmas and inspiring a new way of doing businesses—all where "secret sauce" doesn't exist—simply by embracing transparency as we've never seen it before. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

The Story of Marcus Sheridan: Carrying the Message of Inbound Marketing to the World

Get to know the incredible story of popular business and personal development speaker, Marcus Sheridan, aka The Sales Lion as he discusses his journey from 'Pool Guy' to where he is today...

Content Warfare Book - Trailer Video

Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/ Content Warfare: How to find your audience, tell your story and win the battle for attention. Content Warfare is my work in defiance of mediocre content marketing. For too long I've watched outstanding offline companies step into the digital world and implement traditional interruption marketing with boring content and gimmicky sales funnel techniques. These techniques may have worked 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. No longer can we be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images allow us to tell our story and connect with our customers in ways that were not possible fifteen years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see). Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/