A Brief Guide to Exhibiting at Tradeshows

Preparing for an exhibition or tradeshow is stressful. And, if it's the first time you're doing it, it's even more stressful. So many elements need to come together at the same time, that sometimes I'm amazed how it happens, resulting in a perfectly formed, well-run stand or booth. The secret is, of course, planning. And the secret to good planning is great preparation.Read the full article