Dove targets Dad for its feel-good Father’s Day campaign

by John Mcdermott
Dove is reverting to sentimentality for its latest ad campaign, this time training its socially conscious eye on dear old Dad. Dove’s male-focused brand Men+Care launched a video and social media campaign on Monday aimed at accurately depicting modern fathers’ roles in their children’s lives. The campaign somewhat mirrors Dove’s wildly popular “Real Beauty Sketches” campaign ...Read the full article

Calls For Dad | #RealDadMoments | Dove Men+Care

Three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media. It's time to acknowledge the caring moments of fatherhood that often go overlooked. This Father's Day, share the "Calls For Dad" film to celebrate with a dad in your life. Official Site: Follow @DoveMenCare on Twitter: Follow @DoveMenCare on Instagram: Facebook: Share your #RealDadMoments on Facebook, Instagram, or Twitter. Source: 2014 Dove Men+Care Dad Portrayal Study