How to Win the War Against Conversion Friction

by Sean Work
Friction is bad. Even the sound of the word is bad. And when it comes to conversion optimization, friction is really, truly very bad. It reduces conversions, frustrates customers, and eats away at your bottom line. Friction is the number one public enemy of conversions. I call myself a conversion optimization expert (even though I am not supposed to, according to industry peers).Read the full article