The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms

by Rebecca Lieb
Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently. Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five years ago.Read the full article