Three mobile marketing trends that didn't live up to the hype

by David Moth
Mobile marketing trends come and go, just like the changing of the seasons and the tides of the sea. Some stick around and become established marketing channels in their own right, such as SMS or mobile apps, but all too often new mobile technologies burn brightly for a short period before withering and dying.Read the full article

Top Gear Magazine rolls out Aurasma

Top Gear magazine has partnered with the world's leading augmented reality platform, Aurasma, to create the world's first fully augmented print magazine. Readers who download the free Aurasma app can see content from Top Gear magazine's December awards issue come to life by pointing their smartphones and tablets at the pages, revealing highlights from the TV show.