Why I Went All-In on Content Marketing

by Brett Lofgren
I’m an “Ad Guy.” By that, I don’t mean that I fashion myself as the protagonist in some modern Mad Men fantasy. I’ve simply mean that I’ve plied my trade in nearly every corner of the marketing realm. I’ve worked at media companies like Yahoo, Epic, true[X] media and 33Across, and I’ve wrangled with every kind of digital initiative—from big branding, to direct response initiat ...Read the full article