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bloomberg.com - 21 readers - Brazil’s soccer federation says an advertising campaign by Hyundai Motor Co., which promises new car buyers an extra year of warranty if the national team wins the World Cup, breaches its intellectual property rights.
businessweek.com - 85 readers - Who said anything about the Olympics? Subway's TV ads sure don't
washingtonpost.com - 35 readers - The USOC and IOC issue a scathing release accusing unspecified companies with using "ambush marketing practices" to profit from association with the Winter Games.