World Cup 2014 marketers: Ambush at your own peril

by Christopher R. Chase
Christopher R. Chase is counsel with Frankfurt Kurnit Klein + Selz, where he counsels marketers and rights holders on marketing, intellectual property, contract and sports law matters. Global brands ranging from Coca-Cola to McDonald’s to Adidas are already in full marketing mode around the World Cup, which kicks off this Thursday.Read the full article