25 Favorite Reasons for Favoriting Tweets

by Michael Levanduski
Researchers from the UK and Germany have recently published the results of a survey given to 606 Twitter users, asking them why they ‘favorite’ things on the popular social site. While the sample size is limited, and there may be some issues with the overall results of the survey, the data can certainly still be useful to marketers. The following 25 reasons are given in order of popularity.Read the full article