Email marketing benchmarks 2014: how do you stack up?

by David Moth
It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to 30%. A new email report from Silverpop gives a useful insight in this regard, as it offer ...Read the full article