Five ingenious marketing rebrands that changed society

In 2007 researchers conducted an experiment where subjects sipped the same wine from two different bottles. The only variable was the price tag, the wine’s market value. Not only did the subjects say they enjoyed the wine from the more expensive bottle, their neural activity showed heightened pleasure associated with better flavor and taste.Read the full article

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Edward L. Bernays describes his work with the Beech Nut Packing Company and the how bacon and eggs became America's favorite breakfast


  • Brand Over Brain

    npr.org - 9 readers, 3 Tweets - Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.