How To Manage Bids For AdWords Shopping Ads

by Frederick Vallaeys
Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targeted by default, and one of the main reasons to divide products into Product Groups is to get more control over bids.Read the full article