Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR

by Amy Gesenhues
A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, including cl ...Read the full article