The truth about Facebook attribution

With Facebook’s announcement this April that their Q1 2014 revenue totaled $2.5 billion (up 72 percent vs. Q1 2013) and revenue from advertising totaling $2.3 billion (up 82 percent vs. Q1 2013), one assumption has now been undoubtedly proven: online marketers believe in and trust Facebook advertising. So much so, they’re flocking their online ad dollars to Facebook en masse.Read the full article