7 Baits That Entice Email Newsletter Sign-Ups

by Tinu Abayomi Paul
You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that I want, and I’ll give you something of value that you want ...Read the full article