AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

by Ginny Marvin
Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.Read the full article