Advertising trends: Unilever is out in front

by Ben Davis
Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising. These were real-time bidding, native advertising, video advertising, targeting, localised and geo-targeting, and mobile advertising. Unilever is a company that continues to innovate in advertising. Let’s look at how.Read the full article

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