Eight companies with great content marketing strategies

by Ben Davis
Here I've rounded up some brands that are successful with content marketing. I hope you won't have seen all of my examples. Some of them have heritage in content, and some don't. For more case studies, subscribers can check out the Econsultancy archive. Brands with content heritage that have adapted to online AMEX You can read about AMEX's history of content in this excellent ...Read the full article

Kombi Last Wishes | Volkswagen

As a tribute to the people who were a part of its life, the VW Type 2 (Kombi) fulfills its last wishes. The VW Type 2 (Kombi) was created by Dutchman Ben Pon in the 1940's. He came up with a combination between the reliable mechanical set of the Volkswagen Sedan and a light load vehicle. Adopted in Brazil, the name "Kombi" is an abbreviation of the German word Kombinationsfahrzeug -- meaning "combined vehicle". In Germany the model was called VW Bus T1 (Transporter Number 1). In recent years, despite the competition of bigger vans sold in the Brazilian market, the VW Type 2 was still the favorite among many clients. From September 1957 to September 2013, over 1,560,000 units were produced in the São Bernardo do Campo plant. The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) -- where designer Bob Hieronimous receives a gift from the car --, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving.