Email marketing CTA design: five good vs. six bad examples

by David Moth
Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI. One of the most important aspects of email design is an effective call-to-action, as it needs to i ...Read the full article