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blogs.wsj.com - 5 readers, 6 Tweets - "We're not there yet, but the idea is to add a video ad for non-subscribers which will prompt them, after a few visits, either to watch an ad or subscribe to never see an ad again," Mr. Sullivan said.
adweek.com - 3 readers - Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing consumers’ willingness to watch video ads for free WiFi, music and games. This is its first public test with a major consumer magazine.
clickz.com - 3 readers - The struggling content site requires readers to either take out a subscription or earn day passes by viewing advertisements.
theguardian.com - 2 readers - Scott Rosenberg, former managing editor of US website Salon.com, on the effects of its 2001 paywall experiment