How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead

by Martin Beck
Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it's selling social media analytics and measurement services to social media professionals ... and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed.Read the full article