How the travel industry uses email marketing

by Christopher Ratcliff
Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing. Here are the sites I chose: Easyjet, Ryanair, Thomas Cook, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, The Weekenders and Skyscanner. I’ll be looking at the frequency of emails, the use of subject lines, the email ...Read the full article