McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire?

by Martin Beck
McDonald's went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald's fries boxes, paid to place #FryFutbol hashtag atop Twitter's trending widget globally.Read the full article