Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013

by Amy Gesenhues
After evaluating mobile activity for permission-based email marketing campaigns during 2013, digital marketing provider Knotice claims the number of emails opened on mobile devices reached 48 percent by the end of last year. Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500 million emails sent ...Read the full article