Why Apple Doesn’t Tweet

by Sherice Jacob
In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung have millions of followers on Twitter, Apple stands out as a solitary example of how “thinking different” can translate to “we’re not participating.” But what’s the reasoning behind their move? Is it sheer obstinate behavior? An unwillingnes ...Read the full article