Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think

by Mark Traphagen
In this column, I will make a case that Facebook's reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook's throttling of reach is indeed an attempt to make more money, it's not in the way you think. But to get there, we must talk about traffic jams.Read the full article