World Cup marketing in APAC: Which brand has the most innovative campaign?

by Chris Reed
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy. Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents. Many brands are desperately trying to capture the attention of these passionate fans, both official spo ...Read the full article

Castrol Footkhana: Neymar Jr. v Ken Block

2014 FIFA World Cup star Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car powered by Castrol's strongest oil, Castrol EDGE boosted with TITANIUM FST™. Who wins? Watch to find out! #NeymarJRvBlock

R3hab ft. Eva Simons - 'Unstoppable' (From Pepsi Beats of the Beautiful Game)

Official soundtrack and film from Pepsi Beats of the Beautiful Game "Unstoppable" available on iTunes now International: [] USA : [] Visit for more Film by Green Door Pictures in association with Creators League Director: Idris Elba Executive Producer: Frank Cooper III Executive Producer: Nicholas Yearwood, Ben Schneider R3hab ft. Eva Simons "Unstoppable" Written by Chantal Kreviazuk, Michael Raine Maida, & Maureen "Mozella" McDonald Pepsi Beats of the Beautiful Game ( is the world's first visual soundtrack made up of 11 anthemic songs and companion short films, or 'filmtracks,' that capture the indelible spirit of the world's most popular game -- futbol © 2014 PepsiCo, Inc. ℗ 2014 MSC Sounds PEPSI and the Pepsi globe are registered trademarks of PepsiCo, Inc. All Rights Reserved Follow the conversation online with #FutbolNow Follow R3hab on: Follow Eva Simons on:

#GALAXY11: The Beginning

Get the full story: Our best, our bravest, our team. The world's greatest football players have joined together to fight for Earth.

KFC Cristiano Ronaldo Football TVC

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Limited Edition Brazil Football Team Razor | #InnerSteel Gillette

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