10 Things You Can Learn from Bad Copy

by Sean Work
We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy so bad. Nonetheless, its lack of appeal doesn’t go unnoticed. Of course, writing is subjective in nature, but there are certain blunders that are universal. While poor writing doesn’t do much to engage the reader or lend authority to its publisher, it can hel ...Read the full article