Coming Soon To Twitter, Ads Targeted To Weather Conditions

by Martin Beck
Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users' locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the ability to aim promo ...Read the full article