Do Your Campaigns Target “Search & Display Networks”?

by Kristina Mclane
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account that demand my focus.Read the full article