#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

by Martin Beck
The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans. How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — or interlopers — will perform t ...Read the full article