Promotional Stunts at the 2014 FIFA World Cup

by Simone Basson
Marketing and advertising should at its core always deliver value to consumers. Be it for entertainment or informational purposes, there needs to be some sort of value, otherwise your marketing tactics or campaign will go on unnoticed by consumers who are dazzled by competitor brands. Now we’ve seen some bizarre promotional stunts during past World Cups, but what have us market ...Read the full article

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World Cup football legends David Beckham and Zinedine Zidane take on Gareth Bale and Lucas Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch. It's time to make a choice. all in or nothing? The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football's mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the world. adidas teams include: Chelsea FC, Bayern Munchen, AC Milan, Real Madrid CF, AFC Ajax, Bayer Leverkusen, FC Basel 1893, FC Kobenhaven, FC Schalke 04 and Olympique de Marseille, Swansea FC, adidas sponsor some of the best footballers in the world including: Leo Messi, Xavi, Alves, De Rossi, Bale, Robben, Van Persie, Ozil, Schweinsteiger, Lahm, Alonso, Gerrard, Lampard, Kagawa, Lucas, Torres, Kaka Follow us: YouTube - Twitter - Facebook - Tumblr - Soundcloud - Find out more at:

The National Football Museum: The World's Biggest Lucky Football Boot

As football-mania reaches fever pitch ahead of the World Cup, Pringles has today unveiled a giant lucky football boot using 1,500 Pringles cans at the National Football Museum in Manchester.