Should You Be On Snapchat?

by John Danenbarger
Top brands are starting to experiment to build a close and direct relationship with their markets. News that Facebook had offered $3 billion for Snapchat caused eyebrows to rise last winter, and mouths to drop. If few people could understand what had prompted Mark Zuckerberg to offer such a massive sum for a company with no revenues and no clear business model, even fewer could ...Read the full article


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