How to Boost Your Visibility with SEO – Adventures in Visibility with Rich Brooks

by Denise Wakeman
On this episode of Adventures in Visibility, I had the pleasure of hosting Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website. Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine.Read the full article

How to Boost Your Visibility with SEO to Get Better Conversion on Your... | How to Boost Your Visibility with SEO to Get Better Conversion on Your Site* In this episode of Adventures In Visibility I welcome my good friend and colleague, Rich Brooks founder and president of flyte new media, to discuss search engine optimizaton (SEO), visibility and how to better better conversions on your site. Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He is currently an Expert Blogger at and a regular contributor at Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. On the Hangout Rich and I discuss: ~ How to discover which keywords your ideal customers are looking for ~ How to place them strategically on your site for maximum impact ~ How to use them for blog posts and YouTube videos to increase your reach ~ How to drive people to your site for improved conversions Video Timestamps: 0:12 Adventure in SEO with Rich Brooks 1:37 Introduce Rich Brooks 3:44 Is SEO dead? 4:11 60-80% of traffic is coming from Search 5:11 SEO is planning for the future of your own business 5:41 If someone is search, why wouldn't you want to be the top result for their answer? 7:01 There are evergreen tactics that always work 7:54 The solopreneur and business owner need to know the basics 9:21 YouTube is part of the equation 9:37 How do you discover the right keywords for your audience? 10:00 Rich's 3 step process 10:17 Brainstorming keywords 12:49 Thighmaster? 13:09 Testing phase 13:23 Heath Brothers - Made to Stick 13:43 #1 testing tool for keywords 14:27 Organize keywords into categories 15:19 Use Google Trends for trends over time 16:33 You have to know what your audience is looking and create your content around it 16:5;7 Question from Cyd Rust 18:3;7 How to breath new life into old posts 19:31 Shoutout to Mia Voss 20:11 Question from Leila Martin on backlinks 20:48 Moz link tool 21:21 #1 way to get more links to your site 22:30 Pro tip on backlinks 23:37 What NOT to do to get guest post gigs 23:52 Do social sharing links count as backlinks? 25:42 How does SEO impact your online visibility? 26:11 Once they get to your website, what do you do with the visibility? 26:55 Conversion, it takes time to build trust 27:15 If your website looks shoddy, people will question how professional you are 27:56 What is a quiet page? 28:49 If it's not serving the purpose of your site, get rid of it 29:07 The Jam Study 30:13 Selling is not telling 30:30 Your email list is the most important thing (still!) 30:51 Shoutout to Esther Okamura 31:34 First step to take to start using SEO for building visibility 33:44 Wordpress SEO plugin by Yoast 34:16 YouTube optimization for search 35:21 80-90% of seo tactics don't change 36:43 Rich's most memorable Adventure 36:43 Rich is the Zombie guy 39:49 The Agents of Change Digital Marketing Conference 40:22 Check out the sizzle reel to see a presenter swallow a 26" sword Connect with Rich: Twitter: Website: Agents of Change Conference: Marketing Agents Podcast: Watch previous Adventures in Visibility here: If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to or reply below with a request to be added to my G+ Adventure Circle. #AiV #HOA #denisewakeman #therichbrooks #AdventuresInBusiness #AdventuresInVisibility #SEO #visibilitytip