6 Innovative Ways to Implement Beacons for Marketing

by Stephanie Miles
Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. So why did a recent survey by Experian Data Quality show that geo-location is such a low priority for decision-makers, with only 20 ...Read the full article