How Digital Marketers Can Do More With Less

by Jim Dougherty
Last week, AdAge reported that Proctor and Gamble (the largest ad buyer in the world) is targeting 70 percent of their total digital ads to be purchased programmatically (with some degree of automation). There are all kinds of complications to this implementation: they developed in-house technology, there is additional complexity to measure the effectiveness of the ads becaus ...Read the full article