How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

by Harris Neifield
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between 1) view rates and length and 2) cost per view and length.Read the full article