Marketing Decides Who Wins the World Cup

by Bas Van Den Beld
There I was. I had settled myself on the sofa, a drink in hand, and a potentially great game ready to start. All I had to do is sit through tons of advertising and from that point on my mind could ‘ease away’ from my job. No more marketing for a bit. Just football. After weeks of tension built up it has finally started: the World Cup Football in Brasil.Read the full article