New Study: Search Ads Lift Brand Awareness

by Rob Newton
Everyone knows that search ads are for direct response, right? But what if it turns out that search advertising also has a powerful effect on branding? That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We partnered with Ipsos to run 61 studies across 12 verticals, from auto to retail.Read the full article