Separate Your Email Marketing From The Sea Of Sameness

by John Beveridge
Email marketing is more than simply blasting off a quick sales message to a list of 10,000 prospective customers. Doing that is akin to cranking out spam on a daily basis – and it certainly won’t help your emails stand out from the sea of sameness. Effective email marketing is the strategic use of email as a marketing channel to deliver the right message to the right person at the right moment.Read the full article