The Financial Times on Why They Ditched CPMs For a New Ad Currency: Time Spent

by Sam Petulla
“Engaged time” has been one of the biggest buzzwords in the media universe of late, as publishers and brands seek a unit of measurement that accurately values how much time people are spending with content. It was a hot topic of conversation during Creativity Week and Columbia’s Data Conference, but until ads begin to get bought and sold based on something other than CPMs and c ...Read the full article