Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

by Kevin Ryan
Every year is the year of mobile, and 2014 hasn't been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be doing about it? Mobile device marketing is undergoing drastic ...Read the full article