Who Will Win the World Cup? Marketers.

by Brian Conlin
Tonight, the United States will take the pitch and begin its quest to win the World Cup. Though which of the 32 teams will claim the title is in doubt, one group already knows they’ve won. Brands have invested a lot of money to sponsor the World Cup and get their products in front of 3.2 billion fans, an audience roughly 30 times larger than the Super Bowl.Read the full article