Will You Survive the New PR Era? Here’s 10 Tips

by Erin Feldman
PR is changing, and the role of the PR professional is following suit. The PR person isn’t cutting out clippings from the newspapers or writing press release upon press release; in the digital era, the PR person has ceased with some activities, continued with others, and added some new ones. Those new roles, according to Sarah Evans, include strategy, production, writing, edi ...Read the full article