4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach

by Herbert Lui
Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total posts are up 20 percent. Per-post engagement is down more than 50 percent.Read the full article