An Immutable Law of Branding: Focus

by Erin Feldman
It comes as no surprise that we live in an over-communicated society. There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Branding expert Laura Ries says the only way to accomplish both is to simplify. We have to focus, and we often have to focus on a single word.Read the full article

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