Email Marketing: Stop building lists and start building assets

by John Tackett

Communicate how your marketing delivers value At the 2014 MarketingSherpa Email summit, Allison Banko, Reporter, MarketingSherpa captured an interview with speaker Jeff Rohrs, VP of Marketing Insights, Exact Target who shared some of his thoughts on how email marketers fail to communicate their full value to an organization. Watch the video to learn more from Jeff on how email marketers can move towards greater appreciation by changing the conversation.

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